Copywriting Samples
The Sea Pines Resort
Worked extensively with The Sea Pines Resort in creating compelling descriptions for various vacation rental properties.
But the true sense of opulence arrives when you step into the grand open living space, where windows stretch up two stories to the ceiling, filling the home with natural light and setting the stage for family get togethers.
The Sea Pines Resort
Old Town Bluffton Inn
Drafted language that would define the brand and set the tone for future marketing efforts of luxury boutique hotel. That language was used by third-party firm in creation of website and marketing materials.
Even before you check into the Old Town Bluffton Inn, in that moment when you step through its ornate doorway into a majestic British colonial foyer plucked straight from the gilded age, you can feel the concept of “ordinary” slip away.
Tactical Baby Gear
When you’re on the front lines of fatherhood, you want a dependable diaper bag that can respond to any emergency, from a loaded diaper to a screaming toddler, with tactical precision and utility.
Refreshed product descriptions to more closely align with the military-focused branding present throughout the company's social media and advertising.
Editorial Samples
It was Dec. 16, 1986, when local artist Jack McNulty first arrived on Parris Island.
“The first thing I remember seeing was a one-way sign pointing toward the island. I thought that was pretty fitting,” he said.
The next thing he remembers is the bus coming to a stop, the dawn still yet to rise around it, and drill instructors flooding the aisle ordering everyone off. Still groggy, the recruits stepped out onto the famed yellow footprints for the first time.
“I said to myself, ‘What have I gotten myself into?’ I think everybody does at that point,” McNulty said.
We Make Marines
Hilton Head Monthly, July 2019
There are few beverages as revered as beer. Sure, there’s something to be said for the mystique of a well-aged scotch or the sophistication of fine wine, but beer exists in a category all its own. It’s the drink that brings us together, setting a table at which blue-collar workers, trendy young hipsters and captains of industry can all sit together in fellowship.
The modern history of beer, at least in the Lowcountry, dates back to just 1993, when Charleston’s Palmetto Brewing Company opened their doors.
For nearly 20 years, they were the only game in town. before a pair of back-to-back bills that changed South Carolina brewing forever. The first was the Pint Bill, which allowed breweries to serve up to three pints of beer per guest and paved the way for brewery taprooms.
Then came the Stone Law, designed in 2014 specifically to lure California’s Stone Brewing Co. to the Palmetto State. Stone missed out on their chance to call South Carolina home, but the bill’s provisions ended serving limits, igniting a boom in craft brewing.
A Toast to Lowcountry Craft
The Bluff, Fall/Winter 2019
Early on in his stand-up comedy career, Jeff Foxworthy received the best advice he ever ignored.
“They told me, ‘You gotta go take some voice lessons and lose that stupid accent you got,’” he said. “I was very stubborn about my Southern accent… I kind of drew a line in the sand... I’m not going to pretend to be something else.”
Instead, the Atlanta native leaned into his Southern roots, making its foibles and idiosyncrasies the tentpole of his whole act. He’d soon find out that while the South may have invented the redneck, it hardly had a monopoly on them. “I was finding that once you got 10 minutes outside of any city, the accent changed and the scenery changed, but that redneck attitude and lifestyle was everywhere,” he said. “Down South we have four wheelers, up north they have snowmobiles. But we’re both ending up in the emergency room.”
You Might Be a Comedy Legend If...
South Magazine, August 2016
(Altered) State of Mind
Taste of Hilton Head, Fall 2019
Many of us have made lofty plans while sipping back drinks. Tomorrow, we promise to a fresh glass, will be the day we finally pursue that dream we’d long held. Tomorrow we’ll tell that boss how we feel, start working on that novel, finally ask that someone out on a date or start hitting the gym. Those plans usually evaporate with the first light of dawn.
Except in the case of brothers Billy and Sean Watterson. Billy, a serial entrepreneur, was always in pursuit of his next big passion. Sean was approaching semi-retirement. In the wilds of South Dakota, pouring drinks around the campfire, their conversation had turned to that eternal question: What do you want to do with the rest of your life? “We ended up landing on, of all things, ‘What about whiskey?’” said Billy.
