Copywriting Samples
The Sea Pines Resort
Worked extensively with The Sea Pines Resort in creating compelling descriptions for various vacation rental properties.
But the true sense of opulence arrives when you step into the grand open living space, where windows stretch up two stories to the ceiling, filling the home with natural light and setting the stage for family get togethers.
The Sea Pines Resort
Old Town Bluffton Inn
Drafted language that would define the brand and set the tone for future marketing efforts of luxury boutique hotel. That language was used by third-party firm in creation of website and marketing materials.
Even before you check into the Old Town Bluffton Inn, in that moment when you step through its ornate doorway into a majestic British colonial foyer plucked straight from the gilded age, you can feel the concept of “ordinary” slip away.
Tactical Baby Gear
When you’re on the front lines of fatherhood, you want a dependable diaper bag that can respond to any emergency, from a loaded diaper to a screaming toddler, with tactical precision and utility.
Refreshed product descriptions to more closely align with the military-focused branding present throughout the company's social media and advertising.
Editorial Samples
With the notable exception of a certain golf tournament, few events on the calendar can claim to define our community as profoundly as the Hilton Head Island Concours d’Elegance & Motoring Festival.
Let’s start with the name itself. Just as the mouthful of sponsors that surround the golf tournament’s name are usually jettisoned in favor of everyone just calling it “The Heritage,” the motoring festival is simply known in local circles as “The Concours.” The difference here is that simply calling it “The Concours” tends to put the focus on the main event: the two days, October 31 and November 1, when more than 200 rare and incredible vehicles pull up to Port Royal Golf Club’s Planter’s Row course, while forgetting that there is far more to the motoring festival.
Buckle Up
Local Life Magazine, October 2026
Palmetto Bluff is a place that holds memories sacred and profound.
Even as a community grows among its fields and rivers, as golf courses wind their way among its contours and as the world’s attention fixes on its beauty, it remembers. It remembers that, long before any of us called it home, Palmetto Bluff was a paradise reserved solely for hunters.
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The deer, the quail and the turkey were its trophies, and it shared them generously through ages as man tracked his quarry through the brush. First it was the Paleoindians whose prehistoric presence is marked by arrowheads scattered among the sands. Then came settlers, who would venture into The Bluff from their Savannah manors and their Bluffton plantation homes in search of game. Eventually, the Union Paper Company would put this relationship into writing, purchasing the deed to this land for the sole purpose of sport.
A Sporting Soul
The Bluff, Fall/Winter 2026
When they’re little, it’s easy. The things they’re upset about are easy to fix, whether it’s repairing a broken toy or explaining why we can’t have candy for dinner. I think back to when all three of my kids were younger, and I can’t think of any huge crises other than my son’s routine trips to the emergency room for being what doctors called a “human cannonball.” Once he mellowed out and stopped hurling himself headlong into things, it was a breeze.
But then life gradually cranks up the difficulty. You have to help them through breakups. You have to stay on the phone with them after a minor traffic accident because you can hear the strains of panic setting into their voice. You have to figure out where an extra few hundred dollars is coming from when they have roommate issues that force them to break a lease.
Love & Ice Cream
CH2 Magazine, June 2026
You Might Be a Comedy Legend If...
South Magazine, August 2016
Early on in his stand-up comedy career, Jeff Foxworthy received the best advice he ever ignored.
“They told me, ‘You gotta go take some voice lessons and lose that stupid accent you got,’” he said. “I was very stubborn about my Southern accent… I kind of drew a line in the sand... I’m not going to pretend to be something else.”
Instead, the Atlanta native leaned into his Southern roots, making its foibles and idiosyncrasies the tentpole of his whole act. He’d soon find out that while the South may have invented the redneck, it hardly had a monopoly on them. “I was finding that once you got 10 minutes outside of any city, the accent changed and the scenery changed, but that redneck attitude and lifestyle was everywhere,” he said. “Down South we have four wheelers, up north they have snowmobiles. But we’re both ending up in the emergency room.”
