A writer? Why do
I need a writer?
Ask these guys.
“I’ve worked with Barry Kaufman at Kaufman Copy on a number of projects, from eBlasts to regular newsletters, and I thoroughly enjoy the professionalism he brings to my written materials. He is not only remarkably thorough, he is quick to deliver on time-sensitive projects. I’ve been in real estate on Hilton Head Island for 42 years, and it’s rare that I come across someone who not only understands real estate and our market but also knows how to motivate people to act through his words. His skill and diligence have been invaluable in keeping our marketing efforts polished and professional.”
Philip A. Schembra, Schembra Real Estate Group
“I have been using Barry Kaufman in various capacities over the past two years and have never been disappointed. Whether it has been a property description, personal bio, blog, magazine article or any type of written publication/marketing, Barry has always delivered a superior product and been super responsive. In today’s market it takes creativity and professionalism to set yourself apart from the pack, Barry helps me achieve this very well.”
Vincent T. Harrison, Charter One Realty
“Barry was a huge help for me writing updated copy for my website. I highly recommend him to anyone who has a need for a professional writer.”
Johnny Ussery, Ussery Group
Everyone, regardless of their industry, is in the communications business. No matter how much work you put into your website, sales presentation or social media channels, it all falls flat if your words don't reflect your professionalism. The same attention to detail that goes into crafting an image and a brand needs to be present in your message. It's been my great privilege to work with clients from resorts to real estate agents to vacation rental companies, helping them craft a message that resonates while reflecting their image and brand.
COPYWRITING/COPYEDITING
The Sea Pines Resort
Perform a variety of services for iconic Hilton Head Island resort, from proofreading menus for the resort's restaurants to copy editing marketing collateral and writing vacation rental property descriptions.
Schembra Real Estate Group
Provide a variety of writing services including custom editorial content as well as proofreading of regular newsletters.
Charter One Real Estate
Provide ongoing copywriting assistance on everything from blog posts to web content to in-house newsletters and collateral.
Developed content for updated website outlining various neighborhoods in the South Carolina Lowcountry with an eye on SEO.
Ussery Real Estate Group
Tactical Baby Gear
Led refresh of the dynamic retail brand's product descriptions that maintained their distinctive voice as well as provide ongoing blog postings centered on regular video content with an eye toward SEO.
Heather Rath Consulting
Worked in conjunction with Heather Rath Consulting on a variety of projects for clients ranging from Coligny Plaza to The Heritage Library and RMC Resort Management.
Old Town Bluffton Inn
Worked with developers of new luxury boutique property to create language and themes for development of website and collateral materials created by third-party marketing firm.
EDITORIAL
Hilton Head Montly
Regular contributions on a variety of subects, from personality profiles to coming event stories. Most recent work includes a roundup of events surrounding the annual Hilton Head Island Motoring Festival & Concours d'Elegance.
Local Life
Regular contributor starting with inaugural issue. Primarily, I've been doing personality profiles on locals grouped around a theme, but here and there I'll contribute everything from a piece on local crafters to a tour of a breathtaking Palmetto Bluff home.
CH2/CB2
Monthly column "5 Drinks With..." sees me sitting down with a different local figure, from the Mayor of Hilton Head Island to the entrepreneur behind Pizza Co.
South Magazine
Regular contributor, covering everything from celebrity homes to local burlesque troupe The Downtown Delilahs. On a greater scale, I have interviewed celebrities from Norman Reedus interview to Jeff Foxworthy for South.
Taste of Hilton Head
Regular contributor, covering the culinary scene on Hilton Head Island and in Bluffton, from restaurants to events to personalities.